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Luxury Marketing

RRP $326.99

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The luxury market has transformed from its traditional conspicuous consumption model to a new experiential luxury sensibility that is marked by a change in how consumers define luxury. In a global context, it is crucial to understand why consumers buy luxury, what they believe luxury is, and how their perception of luxury value impacts their buying behavior.
This handbook aims to provide a holistic approach to luxury marketing with respect to the characteristics and the key challenges and opportunities of luxury brand management. Therefore, the multifaceted contributions by authors from different parts of the world will offer both a research and management perspective of luxury marketing and deliver a concentrated body of knowledge with contributions from diverse elements.


Teach Yourself Successful Marketing In A Week

RRP $19.99

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Learn in a week, what the leading experts on marketing learn in a lifetime.

The ability to understand marketing is crucial to anyone who wants to advance their career - whether or not they actually work in marketing.

Written by Eric Davies, a leading expert on marketing as both a coach and a practitioner, this book quickly teaches you the insider secrets you need to know to in order to ensure your products or services are marketed successfully.

The highly motivational 'in a week' structure of the book provides seven straightforward chapters explaining the key points, and at the end there are optional questions to ensure you have taken it all in. There are also cartoons and diagrams throughout, to help make this book a more enjoyable and effective learning experience.

So what are you waiting for Let this book put you on the fast track to success!

About the Author

Eric Davies is a leading marketing expert who consults companies across the globe.


Marketing Organization Development

RRP $283.99

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Organizational Development (OD) consultants often face dilemmas when they market their services because there is a gap between clients' expectation and OD consultants' role. This book is about how to overcome that dilemma by finding effective marketing strategies for a different approach to consulting. This book focuses on the challenges faced by internal and external consultants in marketing and selling their services. By distinguishing between performance consulting and Organization Development (OD) consulting, this book demonstrates why marketing and selling OD consulting services are unique. This book also delineates marketing and sales discipline to describe how these are different disciples. This book meets not only unique OD consultants' need by reflecting the philosophical background of OD and unique marketing challenges but also HRD managers' need who are interested in promoting or selling their change interventions within their organizations.



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