Internet Marketing:yes,you Can Do It Yourself
Even if you don't know anything about internet marketing, it's not difficult for you to learn how to take advantage of its benefits. One of the easiest types of internet marketing that you can do is that of the email signature line. It requires nothing more than adding the address of your website to every outgoing email, thus increasing the potential that a new customer may see it, visit, and become interested in buying. Although you may not need this so much for your work email, if you have a separate email for your personal correspondence, it can work wonders for you. Since it's only a signature line, and not an actual advertisement, you don't have to worry about being accused of sending spam, but at the same time, you are able to get your point across. Another thing you can do is make sure that you submit your website to the search engines.
If you have a Webmaster who takes care of your website, this may be part of the deal with them, but you want to make sure of that. If you maintain your own website, it's important to make sure that you submit the site to as many of the search engines as possible. There are some places where you can submit free, but that involves a link back to their site from your site, probably not a very businesslike proposition. Besides, if you pay for the service, you will be able to submit to more of the search engines along with directories and other places that will give your website very high exposure. If you participate in a Pay-per-Click advertising scheme, you will not only be putting your advertising dollars to better use, you can choose where to place your advertisements, thus assuring that a greater amount of traffic comes to your site that is actually interested in your products or services.
By targeting only certain types of websites, you have a better chance that those seeing your ad are ones who are interested in buying something from your website. Although not as effective as the methods above, you can also place the link to your website on Free for All links pages where other people will see them. You want to make sure to choose those who do not require an email address to avoid unwanted advertisements in your email, so you want to find pages that are specifically for businesses such as yours rather than those who allow individuals to advertise services and projects in which they participate. You may also try classified advertisements, but these are in the same category as the FFA pages, and probably even less effective. They are good to add another marketing source, but don't expect too much from them.