Mortgage Marketing in the 21st Century
For loan officers and mortgage brokers, marketing the benefits of your products to your potential customers is very important to the success of your business. It is also important that you keep up with your competition’s marketing concepts. Marketing can rear its head in many ways. Verbally, through networking. Business cards, mailers, flyers, billboards, radio, television, etc. The point of the above named marketing methods is to get yourself and your products in front of your potential clients.
In the 21st century, the internet has become a very important and powerful medium in the world of marketing. So it is very important that you keep up with it, because you better believe that your competition is. Most mortgage companies, if not all mortgage companies by now, have web sites that you can refer people to, so that they may learn more about your company. These web sites are great, but it doesn’t tell the consumer anything about you personally. And, more than likely, there is an 800 number leading them in a direction other than yours.
Here is where you might want to consider building your own personal blog about yourself and the services you have to offer. This way, you can direct your potential customers here to learn more about you and your products and services. One of the many benefits to having a blog is for when you are dealing with a customer that is out of state, and you would never have the opportunity to meet them face to face. Best of all, you don’t need to be a rocket scientist in order to build a blog. They are free, easy, and fun to build. The internet provides a lot of great resources for building your own blog. You just register with a blogging site, choose a name for your blog, and they will provide you with the URL, and template. The entire set up of a blog takes no more than five minutes. Once finished setting it up, be sure to add a photo of yourself and a brief biography. As well as mortgage material you feel is important to your customers along with a description of your products you believe will be beneficial to their needs.
Than, every day you can add something new about yourself, your products, or the mortgage industry to give your customers a reason to keep returning to your blog day after day. Once all is in place, be sure to add your blog address to your e-mail and your business card. End conversations with customers by asking them to visit your blog, it is a great way for them to get to know you better, which is very important when it comes to building relationships. Building a blog is very easy and very fun. And it can really be beneficial to you when it comes to building your book of business. So give it a shot, you won’t regret it.